Designing a Flyer? Here’s How to Make it Stand Out

If you have an event which you would like to advertise or you have a new product or service which you want your customers to know about, there is really no better way to promote it than to use flyers. Flyers have proven to be particularly effective at raising awareness for whatever product, service, or offering businesses have, and, even in this day and age of digital marketing and the Internet, a well-written and well-designed flyer can still make a big impact.

But how do you make sure that your flyer has a good design? Below are a few tips on flyer design that are guaranteed to make your flyer stand out:

Make it short and sweet

Nowadays, peoples’ attention spans are notoriously short. If you want your flyer to survive a mere glance, you want it to contain a brief, short but sweet message. If you think your message is too long, you should make an effort to pare it down to the bare minimum whilst still making sure that your message is still clear. And if you want your customer to get more information about what you are promoting or offering, then simply include your business contact details, such as your telephone number, website, or email address.

Create a good headline

A good headline can make or break your flyer and will usually be the first point that your target audience will notice. In this regard, you have to make sure that your headline is catchy and well-thought-out. Your headline should not only be interesting – it should also have a clear connection to your business or what you are offering. Make use of positive, thought-provoking words and phrases, such as ‘Solution’, ‘Best’, ‘Effective’, ‘Discover’, ‘Finally’, ‘Affordable’, and the like.

Keep it organised

Another way to have an effective design for your flyer is to keep it distinct and organised. How do you do this? Simple: by making use of boxes, bullet points, and even infographics to send your message across and to make it easy to read and understand. You don’t want your flyer to consist of one solid block of text and content, making it difficult to look through. Separate the information into those neat boxes and bullet points and insert interesting, colourful graphics that your audience will be happy to browse through.

Make a list of benefits

A flyer is a great way of letting your customers know what benefits using your products or services can bring them. You have to make a list of all the benefits your business can provide, and then choose only the five most important and relevant ones. Once you have done this, list them down in your flyer (don’t forget to use boxes or bullet points).

Think of your competition – and beat them

If you can get hold of a competitor’s flyers or brochures, then you can easily compare their promotional materials with yours. But if you cannot find written promotional material from your competitors, then choose the next best thing: their website. By visiting their site and getting to know what they are offering and how they are offering it, you can design your flyer in such a way as to emphasise what you do have that your competitors don’t.

When it comes to designing the right flyer for your needs, you also need to make sure that you deal only with the best flyer printing and brochure printing service around. With the proper printing service, whether they can print flyers, display stands, pop up banners, and more, you can rest assured that your printed promotional material will always stand out.

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